By Stephen RegenoldAfter 35 years as a publicrelations professional working in the outdoors industry, Jeff Blumenfeld knows a thing or two about procuring replica Baume&Mercier watches corporate sponsors and promoting expeditions. In his new book from Skyhorse PublishingYou Want To Go Where?: How to Get Someone to Pay for the Trip of Your DreamsBlumenfeld dissects the industry he dubs adventure marketing, where big companies pay bigbucks to get products tested and brand logos slapped on the sidewalls of tents.With no mixing of words, Blumenfeld describes in 244 pages how burgeoning Will Steger types can connect with corporate sponsors. Want to convince a major pharmaceutical company that your planned trek across Nunavut is worth their $40,000?
Pitch the marketing department that it will generate more replica Gucci watches media attention than an annual golf tournament, Blumenfeld suggests.The book, broken into 10 quickreading chapters, is full of similar straight advice. From insights into specific companies that sponsor expeditions, to funding options, to dos and donots for naming yourexpedition, Blumenfeld divulges what took him years to learn the hard way.He even discusses where to affix corporate logo patches on a parka. A small but key detail, Blumenfeld writes, to appease sponsors when the photography comes home.A former journalist, Blumenfeld can write. His stories are personal,
detailed, informative, funny, and sometimes tragic. He writes about deaths on corporate sponsored trips. He writes about great successes,like Colonel replica brand watches Norman Vaughan, who traveled, at age 88, on an expedition to a mountain in Antarctica long ago named after him by polar explorer Richard Evelyn Byrd.There is a communist defection in the midst of media spree on another polar trip. In another episode, a crewmember is impregnated on an ocean voyage aboard a sponsored sailing vessel. (She was dropped off in Australia weeks later to have the baby.)Overall, You Want To Go Where?
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